Ruthless

Ruthless is a brand which is well-known for flavour diversity and expanding the realms of what’s “accepted” when it comes to e-liquids. However, their back... Show More

Ruthless is a brand which is well-known for flavour diversity and expanding the realms of what’s “accepted” when it comes to e-liquids. However, their background in the culinary arts has set them up well to do so, and their experiments invariably produce world-class results - hence Ruthless has made it’s way all the way from the OC to the UK! You won’t find any of the “classic” flavours here, but you will find unexpected combinations and configurations that will blow your mind. Ever enjoyed a lychee and mango vape before? No? Well, now’s your chance - it’s just one of the many flavour profiles explored at Ruthless HQ!