Let’s be honest, the world of vaping and e-cigarettes can be extremely confusing. Especially for a newcomer, trying to decode the vast array of seemingly incomprehensible technical jargon, which the various e-cigarette manufacturers seem so fond of.

However once you’ve gotten an idea of the basics, you’ll soon come to realise it’s actually very simple, as the various hardware on offer does exactly the same thing. It heats e-liquid to create vapour.

So to give you an idea of the basics behind vaping and e-cigarettes, we’ve put together a simple, easy to understand overview… fingers crossed.

So let’s begin. What exactly is Vaping?

Vaping is the term used for the act of using an e-cigarette, or rather the correct term, a vape pen. The vape pen produces vapour which is the result of the e-liquid being heated.

Vaping and e-cigarette
George from Shoreditch, making some serious vapour.

What exactly is e-liquid?

E-liquid is the liquid used in e-cigarettes… I mean vape pens. When heated, e-liquid turns into vapour which can be inhaled. This vapour carries the flavour and nicotine, which are 2 of the 4 ingredients contained in our UK made Shoreditch e-liquid.

Propylene Glycol

Propylene Glycol (PG) is used in medicines and various edible items such as liquid sweeteners, ice cream and fizzy drinks. PG helps to bind flavourings to liquid and produce a “throat hit” so you can feel and taste the vapour as you inhale.

Vegetable Glycerine

Vegetable Glycerine (VG) is also used in medicine and food products. VG helps with vapour production, producing more vapour clouds than PG. However it carries less flavour and has less of a throat hit.

Shoreditch e-liquid is available in both 50VG / 50PG and 80VG / 20PG mixes. The 50/50 is ideal for vapers who enjoy a more  noticeable ‘throat hit’. Whilst the 80/20 is perfect for those who prefer a smoother vaping experience, with less ‘throat hit’ and more vapour.

e-liquid production
e-liquid being bottled at Shoreditch HQ.

Nicotine is included in e-liquid to fulfil cravings inherited from tobacco cigarettes. It is important to clarify that nicotine itself is not classified as a carcinogen—the substances found cigarettes which are known to cause cancer result from the combustion of tobacco, not from nicotine.

However, it should not be consumed by children so keep your e-liquid safe! All of our bottles have childproof caps.

Shoreditch e-liquid is also available in a nicotine free range, for those of you who have enough vices already.


Shoreditch e-liquid contains food flavouring. Shoreditch work with some very talented flavourists, from a number of top flavour houses, to excite your taste buds and give you a great vaping experience. We have a selection of 30 flavours across three categories: fruit, sweets, and tobacco.

e-liquid mixing
Propylene Glycol, Vegetable Glycerin and flavouring mixed together to make e-liquid.

How does vaping work?

Vape pens are comprised of a number of components, which are designed to work together to heat e-liquid when a button is pressed and held. Whilst the button is being pressed, the user inhales as they would do a cigarette.

What do I need?

The components of a vape pen are outlined below. These can vary slightly, however overall the components are the same or similar for most vape pens.

Casing and Battery/Batteries

Every vape pen has a battery, which is either contained in a tube like base or a larger MOD style case. Mod style cases often hold more than one battery and give you more flexibility with power/temperature control, etc.

Vape kit Mod and Tube style kits
A mod and tube/pen style vape kits without tank attached.

The most common battery used is the 18650 size battery (18mm x 65.0mm). These come in varying capacities, described as mAh (milli Amp hour). Generally a safe bet is to go for a 3000mAh 18650. We aren’t going to bore you with the intricacies of the battery world. Consider it homework for you to do on your own… just keep an eye out for 3000mAh 18650.

18650 e-cigarette battery
An 18650 battery. Note: They don’t have to be pink.

The e-liquid needs to be contained in a vessel of sorts. This we call a tank. Tanks come in all shapes and sizes, however they are all essentially the same. They allow the e-liquid to be held alongside a coil, which will heat the e-liquid and produce vapour.

e-cigarette tanks
As you can see there is a huge variety of tanks available.

Tanks are generally made up of a pyrex cylinder, base and top/mouthpiece. The tanks is either filed from the top or bottom of the tank, depending on the tanks individual design.


Now for the confusing bit. Coils… or atomisers (please don’t call them atomisers). These are a disposable component, which screws into the base of a tank. Basically, coils consist of a heating element with cotton and a metal casing containing both the element and the cotton. Very simple and very overpriced, unless you buy your coils from Shoreditch of course.

Now, we mentioned this was the confusing part… and here’s why. Ohm my god! Ohms law. Coils come in a range of resistances, which are measured in Ohms. Again by all means add this to your homework list, but we won’t go into the details. The rule of thumb is, the lower the number, the more vapour a coil will produce and the more e-liquid you’ll get through.

A coils resistance can usually be anything from 0.1ohm to 2.8ohm. There are 2 categories of coil, based on their resistance. Standard and Sub-Ohm. Standard being anything 1.0ohm and above, and sub-ohm being anything below 1.0ohm. Such as 0.4ohm.

e-cigarette coils
There are a huge amount of coils designed to fit specific tanks. Thankfully they all fit in a coffee mug… could be useful.

There are a few other variations of coil, based on the materials used, such as nickel and temperature sensing coils. I know, this homework list is getting out of hand. But again we won’t get into this now as it’s more than likely something you’ll get to grips with once you’ve gotten the basics.

So that’s pretty much it for vape pens. See, we told you it was simple… ahem.

Which strength of nicotine do you need?

Shoreditch e-liquid is available in 5 nicotine strengths:

Nicotine Free – 0mg
Light – 3mg
Mild – 6mg
Medium – 12mg
Strong – 18mg

Finding the strength which is right for you may take a little trial end error. If you’re unsure, then a good place to start would be 6mg. Then from there you can see if this is too weak, strong or just right.

Shoreditch e-liquid
We’ve got you covered with a wide range of Shoreditch e-liquid.

How much does vaping cost?

Shoreditch e-liquid starts at £3.33 per 10ml bottle. How long a bottle lasts will depend on how much you vape and what vape pen you’re using. For example, remember earlier we mentioned that sub-ohm coils consume more e-liquid, when compared to standard coils.

If you switch to vaping from 10 cigarette a day habit, you could save over £100 per month. Double that if you smoke 20. Use our savings calculator during registration to find out how much you can save.

Is vaping safe?

According to government-sponsored scientific body, Public Health England (PHE), e-cigarettes are around 95% less harmful than cigarettes. Read the PHE report >>

Can it help me stop smoking?

We are not a smoking cessation service, but Public Health England see a huge potential for e-cigarettes to help people switch from smoking:

“E-cigarettes are not completely risk free but when compared to smoking, evidence shows they carry just a fraction of the harm. Local stop smoking services should look to support e-cigarette users in their journey to quitting completely.”

Professor Kevin Fenton, Director of Health and Wellbeing at Public Health England.


“E-cigarettes could be a game changer in public health in particular by reducing the enormous health inequalities caused by smoking.”

Professor Ann McNeill, King’s College London.


“My reading of the evidence is that smokers who switch to vaping remove almost all the risks smoking poses to their health.

Professor Peter Hajek, Queen Mary University London.


The overall evidence points to e-cigarettes actually helping people to give up smoking tobacco.”

Professor Linda Bauld, Cancer Research UK’s expert in cancer prevention.


“Despite making great strides to reduce smoking, tobacco is still our biggest killer. All of our local NHS Stop Smoking Services now proactively welcome anyone who wants to use these devices as part of their quit attempt and increase their chance of success.”

Lisa Surtees, acting director at Fresh Smoke Free North East.

Ultimately, it will be your will power which will help you stop smoking, and if our great tasting e-liquid can help you do that, we couldn’t be happier!

I hope this guide helps, and be sure to reach out if you have any questions.